Retail & Consumer Products
Webwizard’s Retail practice delivers an end-to-end array of solutions and services that address strategic and operational challenges of retail companies. With our customer centric approach aptly complemented by rich set of retail solutions offerings, accelerators and partnerships, we have established our footprint across the entire retail value chain from vendor management, planning, supply chain efficiency, store operations, merchandising, and customer loyalty to conceptualizing, building and managing multi channel.
Challenges & Opportunities
- Targeted Sales: The online space is has the advantage of being completely customized to divergent target audience without the overhead associated with brick-and-mortar stores. If one target customer is an urban twenty-something and the other is a recent retiree, your online store can be customized to each demographic with a centralized system.
- Cross Platform Retailing: Given the advancements in technology, buying decisions are no longer made primarily by visiting a retailer’s physical address. Today’s customers will research and purchase products through all web-enabled devices including tablets, smartphones and desktop computers.
- Streamlined Processes: Increasing efficiency for your retail business means more dollars added to your bottom line and a healthy return on your investment. More retail business who are able to streamline their processes can better serve their customers by giving better customer service, thereby increasing brand loyalty.
- Growing Digital Market: There is no better example of the importance of SEO and digital marketing than in the retail industry. Websites that smartly incorporate better SEO keywords are able to enjoy better search results on search engines like Google, Yahoo! or Bing. Because digital market is growing at such a rapid pace, your business must continually monitor how your company is viewed online.
Services for Retail & Consumer Product Groups
- Point-of-Sales integration to analytics
- An enhanced CRM solution
- Online product search and comparison
- Mobile apps for your business
- An integrated online storefront with offline CRM
- Enhanced SEO keywords to find your products online
- Statistical and trend analysis reports to analyze customer behavior
- Ability to provide customer service to customers 24/7
- A secure online payment option
- SMS Gateways for promotions